A group that already sells,
and wants to move faster
We want to reflect a new generation of independent entrepreneurs, focused on the commerce of the future, without losing the human touch. This page introduces the group to those considering supporting it — financially, industrially or commercially.
Three engines that feed each other
Our brands. LSDLBoutique, Bubu Kawaii, MonPluto, Chillvibes, Les Secrets de Léa: online stores that we operate ourselves, with their own logistics, content and partner creators.
Our know-how, sold on. Websites, social media, advertising, automation, phygital integration for retailers: the methods tested on our own brands, at a listed price.
Sourcing and connections. Suppliers in Asia and Europe, warehousing in France and Switzerland, resellers and consignment stores: we make the connection, and keep a share of it.
AI as a tool, real-world results as proof
An in-house CRM drives everything: catalogue, product sheets, advertising, logistics, customer service, a production studio with AI actors. Each module exists because one of our stores needed it — and each becomes a service for our clients.
We know what a parcel, a product sheet, a campaign, a return actually costs: we pay for them every day.
A structure that is simple and clear
Alex Smart Wholesale is an EURL under French law, registered with the RCS of Annecy (108 487 091), headquartered at 5 Rue de l'Industrie, 74000 Annecy, led by its founder, Didier Fabrice Alexandre. The stores and showcase sites are published by this entity; the terms of each site are gathered on the group's page.
Accounts, key figures and the development plan are shared with partners upon request, under a confidentiality agreement.
Partners, not just capital
Financial partners who understand commerce, manufacturers and brands looking for distribution in France and Switzerland, logistics providers and suppliers looking for regular volumes.
Get in touch
Write to us in a few lines: who you are, what you have in mind. Personal reply within 48 business hours.