Who's behind
our shops?
You may have come from LSDLBoutique, Bubu Kawaii, MonPluto or Chillvibes. Behind each one, the same company: Alex Smart Wholesale, an EURL based in Annecy, selling in France, Switzerland and across Europe.
A group built
shop after shop
Alex Smart Wholesale started out selling online. Each new shop called for a new skill: first finding the right suppliers, then storing and shipping from France and Switzerland, then producing content, then managing all of it across several countries.
Today, these skills form a coherent whole: brands we operate, expertise we put at the service of other businesses, and partners — designers, resellers, suppliers — we work with every day.
This site is the shared entry point: it introduces the group, links to each shop and brings together their terms of sale so you always know who you're dealing with.
One group, six areas of expertise
Selling, sourcing, storing, creating, promoting, managing: each area exists because our own brands needed it.
E-commerce & brands
We create, run and grow our own boutiques: catalogue, product pages, reviews, campaigns, customer service.
- 4 Shopify boutiques in France, Switzerland and Europe
- A lingerie brand and its partner designers
- Collections, series, limited editions
Sourcing, warehousing & networking
We find the right suppliers, store goods in France and Switzerland, and connect our partners with each other: what we've learned for our own brands, we share.
- Sourcing in Asia and Europe, with our agent on site
- Warehousing and order preparation solutions in France and Switzerland
- Advice and introductions to our suppliers and resellers
Logistics France – Switzerland
Two warehouses, negotiated carriers, and direct shipping from our suppliers when it's faster.
- Stock in France and Switzerland
- Returns, warranties and exchanges handled
- Pickup at a relay point or in store
AI Studio & content
Virtual actors, series, music, product visuals: we produce our content using our own artificial intelligence tools.
- Videos and reels with AI actors
- Series and brand universes
- Packshots, sets and campaign visuals
Digital marketing & websites
What we do for our own boutiques, we do for your business: websites, advertising, social media, automation.
- Shopify, WordPress, custom-built websites
- Meta Ads, Google Ads, SEO
- Social media, branding, AI automation
Administration, research & training
Behind the boutiques: administrative and HR management, market research, monitoring, and sharing what we learn.
- Administrative management of a multi-country business
- Market research and sector studies
- Courses and training — on request
The group's brands
Each shop has its own world, its own audience and its own team of designers; all of them share the same logistics, the same customer service and the same standards.
They sell with us
Independent designers and brands entrust their pieces to our shops: a page under their own name, product listings, blog articles, visibility on our social media. They make, often to order; we sell, at the same price as in their own shops.
Propose a collaborationPikawai
Handmade lingerie sewn in Montpellier, made to order, sold on LSDLBoutique.
View the collection →Resellers & suppliers
Sourcing, warehousing, consignment sale: we connect those who make, store and resell.
Become a reseller →Terms of each site
One place to find the terms of sale, delivery terms, returns, privacy and legal notices for each of our shops. The shops are published by Alex Smart Wholesale, EURL — 5 Rue de l'Industrie, 74000 Annecy, France.
Alex Smart Wholesale
alexandresws.com — the group
LSDLBoutique
lsdlboutique.com
Bubu Kawaii
bubukawaii.com
MonPluto
monpluto.com
Chillvibes
chillvibes.ch
Les Secrets de Léa
lessecretsdelea.fr — brand sitePurchases are made on LSDLBoutique: its terms apply.
Lady Mary Love Shop
lady-mary.ch — partner shopIndependent shop distributing the Les Secrets de Léa collection: its own terms apply.